FEATURE AND COPY WRITING
At BraaiVeld, our Feature & Copywriting service - led by acclaimed storyteller Dianne Tipping-Woods, brings your brand’s voice to life through authentic, engaging, and purposeful storytelling.
From website and brochure copy to social media and feature articles, we craft words that capture your lodge’s essence, inspire connection, and reflect the warmth and integrity at the heart of true hospitality.
Team Leader in Feature and Copy Writing
Dianne Tipping-Woods
Dianne is a strategic communications consultant and storyteller who knows that the right narrative - delivered with intent, can change lives, save species, and drive meaningful action, sales or publicity.
She has worked for WWF, South African Tourism, Wilderness and Facebook, developed storytelling campaigns for the UK Department for International Development, USAID-supported projects, and institutions such as the Southern African Wildlife College, helping them clarify their message and connect ethically and effectively with their audiences.
With a journalist’s precision and a storyteller’s instinct, Dianne creates compelling, factually grounded content that respects the subject, engages the reader, and moves people.
Her work is rooted in strong editorial values - consent, privacy, and representation - and she brings these to everything she writes, from in-depth features for top-tier magazines to brand narratives and advocacy tools.